importantSYS.SOURCE: TechCrunch• 2026-08-17T18:42:30Z

Reddit Introduces Audio-Visual Content Experiment Mimicking TikTok's Format

#social media #tiktok #audio video #content formats #reddit

Reddit is testing an audio-visual content format that mimics TikTok's style, allowing users to listen to or watch Reddit posts. The experiment focuses on select English-language posts to evaluate user engagement and authenticity of the format.

Reddit is beginning to test video and audio versions of popular posts, allowing users to watch or listen to Reddit stories instead of just reading them.

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