importantSYS.SOURCE: TechCrunch• 2026-08-18T13:45:40Z

Perplexity's Free AI Subscription Drive Boosts User Base in India

#ai #india #subscriptions #user growth #revenue

Perplexity's partnership with Airtel in India provided free AI subscriptions, driving 56 million app downloads and 22 million monthly active users. Despite post-promotion download declines, in-app revenue increased by 60%, indicating potential user conversion to paid subscribers.

Perplexity's India revenue rose about 60% after the Airtel offer ended for new users, even as downloads declined.

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