importantSYS.SOURCE: TechCrunch• 2026-09-09T20:58:09Z

Apple CEO Revives Steve Jobs' 25-Year-Old Strategy Centered on iPhone as AI Hub

#ai #hardware #iphone

Apple's new CEO, John Ternus, is repositioning the iPhone as the core of Apple's AI strategy, mirroring Steve Jobs' 2001 approach of centralizing the Mac as a digital hub. This move counters recent skepticism about the iPhone's relevance in the AI era.

John Ternus made the case in his first keynote as Apple CEO that the iPhone isn't going anywhere.

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