importantSYS.SOURCE: TechCrunch• 2026-09-02T14:03:57Z

Adobe Acquires Indian Market Intelligence Startup Rilo to Enhance AI-Driven Marketing Workflows

#ai #startups #india #mergers and acquisitions #marketing

Adobe has acquired Indian market intelligence startup Rilo to enhance its AI-driven marketing workflows, integrating Rilo's technology and six-member team into its product suite. The $10 million-valued startup's competitor intelligence and workflow automation tools aim to bolster Adobe's capabilities in automating campaign management and customer engagement.

This is Adobe's second acquisition out of India after Rephrase.ai in 2023

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